Total marketing support for your business Up Transition
Strategic Support for
Growing in Japan
—Business, Life &
Everything In Between
Strategic Support for
Growing in Japan
—Business, Life &
Everything In Between
UpTransition helps global teams enter, grow, or rethink their presence in Japan — through bilingual advisory & execution, GTM strategy, and practical digital toolkits.
For global companies, remote professionals, and curious individuals exploring business, lifestyle, or career opportunities in Japan.
From strategic support to cultural insight — all in one place.
UpTransition offers bilingual advisory support and practical digital resources to help you grow in – or alongside – the Japanese market.
For global teams navigating entry, expansion, or strategic repositioning in Japan
Explore ServicesActionable checklists, templates, and cultural insights for navigating Japan—designed for teams, founders, and curious individuals
See ToolkitsUpTransition is a boutique consultancy and product studio led by a bilingual marketing strategist with over 25 years of global experience. Based in Japan, we support global companies and individuals with go-to-market strategy, localization, and culturally fluent digital tools.
Our mission is to help international teams succeed in the Japanese market—whether you’re launching, scaling, or reevaluating your presence. We also create practical digital resources for individuals navigating global careers, relocations, and personal transitions.
With grounded insights from both the tech and small business worlds, we bridge the gap between strategy and execution—combining global thinking with local understanding.
From global leadership teams to independent professionals and curious individuals,
we support a diverse range of clients navigating Japan’s unique market and culture.
Strategic support and digital toolkits for entering, growing, or optimizing your presence in Japan
Explore ServicesComing Fall 2025!
Practical guides and tools for global careers, relocations, and cross-border life transitions