Privacy Policy | Total marketing support for your business Up Transition

Effective Date: July 1st, 2025

UpTransition (“we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy outlines how we collect, use, store, and protect the personal information you provide to us through our services and website.

1. Definition of Personal Information

“Personal Information” refers to information about a living individual that can identify a specific person, such as name, date of birth, or other identifying details, as defined by the Act on the Protection of Personal Information (Japan).

2. Collection and Use of Personal Information

We collect and use personal information only to the extent necessary for the following purposes:

• To provide and operate our services
• To improve and develop our website and services
• To send information about service updates, new features, promotions, and other services we offer
• To contact users regarding important updates or maintenance
• To respond to inquiries and provide user support (including identity verification)
• To analyze service usage and provide feedback to users
• To develop and enhance our services and advertising through analysis of usage trends
• To generate statistical or analytical data in a non-identifiable form for internal business or marketing purposes, or to share with third parties

We will not use personal information beyond these purposes without obtaining your prior consent.

3. Management and Protection of Personal Information

We implement strict security measures to manage and protect your personal data and will not disclose it to third parties without your consent, except in the following cases:

• When required by law
• When necessary to protect the life, body, or property of an individual and obtaining consent is difficult
• When necessary to improve public health or promote the sound growth of children
• When cooperating with government agencies or local authorities to carry out legal duties
• When outsourcing necessary services to third-party processors under appropriate confidentiality agreements
• In the case of a business succession such as a merger

We take appropriate security precautions to prevent unauthorized access, loss, destruction, alteration, or leakage of personal data.

4. Outsourcing of Personal Information Processing

We may entrust the handling of personal data to third-party service providers to the extent necessary to achieve the intended use. In such cases, we will carefully select vendors, ensure appropriate contracts are in place, and monitor compliance with confidentiality and security standards.

5. Use of Cookies and Tracking Technologies

We use cookies, web beacons, SDKs, and other device identifiers (“Cookies”) to collect information about how users access and interact with our website and services.

Cookies allow us to store usage data on your browser to:

• Improve usability and functionality of our website and services
• Analyze user behavior to better tailor content and advertisements
• Develop new features and improve service quality
• Provide personalized experiences based on your interests

You may disable cookies in your browser settings. However, doing so may limit functionality or accessibility to parts of our services.
We may use aggregated, non-personally identifiable cookie data for business analytics or share it with third parties.

6. Disclosure of Personal Information

Upon request from the individual, we will promptly disclose their personal information unless such disclosure:

• Risks harming the rights or safety of the user or others
• Significantly interferes with our operations
• Violates laws or regulations

7. Correction and Deletion of Personal Information

If any personal information we hold is incorrect, you may request its correction or deletion. If we determine that the request is valid, we will promptly correct or delete the information and notify you accordingly.

Suspension or Erasure of Personal Information

If you believe your personal information is being used beyond its intended purpose or was collected improperly, you may request that we suspend or erase its use. We will investigate and, if appropriate, act accordingly. If suspension is impractical due to excessive cost or technical constraints, we will take alternative steps to protect your rights.

9. Changes to this Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website and become effective upon publication, unless otherwise required by law. Users will be notified of significant changes by appropriate means.

10. Legal Compliance

We comply with all applicable laws and regulations in Japan regarding the protection of personal information.

11. Inquiries and Complaints

If you have any questions, requests, or complaints about the handling of your personal information, please contact us via the contact form below. We will respond promptly and appropriately.

12. Contact

UpTransition
Representative: Keiko Asakura